Logo Design - Introduction

With numerous successful logo design projects under our belt you can be assured you are working with experienced designers.

Logo design is a most important area of graphic design, thus the most difficult to perfect. The logo, is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

When designing (or commissioning) a logo, practices to encourage are to

• avoid being excessive in attempting uniqueness
• use few colors, limited colors, spot colors
• avoid gradients (smooth color transitions) as a distinguishing feature
• produce alternatives for different contexts
• design using vector graphics, so the logo can be resized without loss of fidelity
• be aware of design or trademark infringements
• include guidelines on the position on a page and white space around the logo for consistent application across a variety of media
• not use a specific choice clip-art as a distinguishing feature
• not use the face of a (living) person
• not use photography or complex imagery as it reduces the instant recognition a logo demands
• avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.

A distinctive logo has a recognizable shape, so that it is still recognizable from its outline. Your brain loves to use shape to identify things, because it can do it very quickly. (Note: this is also the main reason why white space is important).

What gives a logo distinctiveness? The outline should be simple, but not too simple, and clear. Also, meaningful elements should be clearly differentiated, with the use of white space where required.

Good weight means that a logo does not rely on fine (slim or light) features in order to be recognisable. If a logo is bold, it can be effective in more environments. The best logos have a weight of presence are recognisable when viewed alongside other strong images.

The use of colour is vital to getting a clear, bold logo or icon. Too many colours, gradients, 3-d effects and complex patterns can be detrimental to your logo's weight.

Contrast aids shape-recognition by making the edges between elements clearer. Good logos have lots of contrast on the edges of meaningful visual elements.

The squint test is great for checking contrast. Also consider that users may be colourblind. Another helpful test is to try desaturating your logo in a graphics application, and check whether it is still clear and recognizable.

Your logo design is the symbol which will become your organization's face to the public for years to come. That is the reason why the Fortune 500 companies spend thousands of dollars on the design of their corporate identities. They fully understand the importance of their company's corporate image and are very careful in the selection and use of their logo.

Our unique sales model allows you to buy fully custom designed, thousand dollar quality logos for as little as only $100!

The standard method of logo design within the design industry is to create 5 unique logo designs for the client to choose from and allow them to suggest changes that they would like to the one that they choose. While this may be well and good for very large companies with enormous design budgets, those on a limited budget realize that after picking one of the five designs submitted to them, they have just paid for four designs that they know that they will be throwing away.

In order to make it affordable for those wanting top quality, custom designed logos our designers will create each idea one at a time for $50.00 (rather than all five for $250.00!)

Here's how it is done... You simply fill out an order form, speak to our designers describing what your preferences are and they will design a single logo for you based upon your specifications.