Logo Portfolio
Blue Moose Design Services has been creating logos since the late 1990's for everyone from small businesses to corporate and City offices and Non-profit groups. With numerous successful logo design projects under our belt you can be assured you are working with experienced designers.
Below is a sample of logo designs:
Fundamental Logo Design Characteristics
In order for a logo to be visually effective, it must exhibit certain related fundamental design characteristics. Having said that it is still up to the client to decide on the logo they want after taking into account where it will be used and any recommendations. the following are simple recommended guidelines:
Shape - A distinctive logo has a recognizable shape, so that it is still recognizable from its outline. Your brain loves to use shape to identify things, because it can do it very quickly. (Note: this is also the main reason why white space is important). What gives a logo distinctiveness? The outline should be simple, but not too simple, and clear. Also, meaningful elements should be clearly differentiated, with the use of white space where required.
Presence - Your logo has good presence if it fills much of the available space with shapes that carry meaning (e.g. words, recognisable symbols). This makes it bolder and clearer, and hence more recognisable. The more space you fill with elements that don't either help recognition or add meaning, the less presence your logo will have.
Weight - Good weight means that a logo does not rely on fine (slim or light) features in order to be recognisable. If a logo is bold, it can be effective in more environments. The best logos have a weight of presence are recognisable when viewed alongside other strong images. The use of colour is vital to getting a clear, bold logo or icon. Too many colours, gradients, 3-d effects and complex patterns can be detrimental to your logo's weight.
Contrast - Contrast aids shape-recognition by making the edges between elements clearer. Good logos have lots of contrast on the edges of meaningful visual elements. The squint test is great for checking contrast. Also consider that users may be colourblind. Another helpful test is to try desaturating your logo in a graphics application, and check whether it is still clear and recognizable.